Knowledge

Sales Alignment Model
Competitive Strategy
Creating Demand
Essence of Sales 2.0
Software that Sings

Professional services are founded on knowledge. Application of knowledge leads to insights. Insights into customer business issues leads to our ability to help customers realize value. Holden's PowerBase Compete suite of sales methodologies unconventional thinking at their core. In this section you will find the fundamental concepts that guide Holden PowerBase Compete methodology and our professional services. This is knowledge that helps you be a professional sales person; that helps you build and lead powerful sales organizations that drive revenue growth.

Sales Alignment Model
This white paper discusses the essential elements of a sales organization; and how they should be aligned to drive revenue growth.

Competitive Strategy
How do successful sales professionals and sales organizations engage and defeat competition? What is a competitive strategy?

Creating Demand
Responding to customer enquiries is servicing demand, and leads to delivering expected value. Creating demand is about delivering unexpected value. It is about collaborating with customer executives to uncover the potential business impact that our products and services can help create for the customer. Creating demand is the key to growing revenue exponentially.

Essence of Sales 2.0
How are sales organizations adapting to increased competition and uncertain economic environment?

Software that Sings
Conventional CRM systems are designed to provide management with sales information. What does the sales person rely on to gain insights in competitive situations and win? What tool can the sales person use to analyse competitive situations and develop a winning strategy?

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